Q Question 1 1 / 1 pts Which of the following will increase the effectiveness of social media use for an organization? A) Knowing which customers use social media B) Adding interactive material C) Engaging rules for social media use D) Developing a social media strategy E) Knowing what platforms are used by your target audience Question 2 1 / 1 pts When developing a social media strategy, what is the first issue that needs to be determined? A) What are the goals when using social media? B) What is the cost of developing social media sites? C) What type of social media strategy should be in place? D) How will employees interact with social media? E) What social media sites should be utilized? Question 3 1 / 1 pts What should an organization's social media plan be measured against when determining how successful the plan is? A) Time B) "Likes" C) Cost D) Goals E) Interaction Question 4 1 / 1 pts To be successful in the use of social media, a firm must be ________. A) creative B) strategic C) flexible D) daring E) open-minded